Abstract: Tourism festival is an effective means of shaping the city image. With the influence from mobile Internet information environment, it needs some new ways for tourism festival activities to promote the information. Therefore, the 35th Luoyang Peony Cultural Festival has already attempted the try to use the mobile Internet live webcast for promotion which has drawn people's attention and also gathered some experiences. But there are still some problems such as the improper planning of live webcast time, lack of publicity, insufficient contents planning and so on. Thus it is required to arrange the live time properly, adequate advance publicity and effective application for presentation while using the mobile Internet live webcast to promote festival information.