Abstract: Internet finance possesses dual attributes of both finance and the Internet, which enables "information safety "among safety rights of its consumers to replace "personal safety" to become the key protection object. At present, there are still lots of deficiencies in the safety rights protection system for Internet finance consumers. On one hand, it is because of unequal property safety protections caused by different treatments extended to traditional finance and Internet finance. On the other hand, it is because of difficulty in carrying out information safety protections due to absence of specific rules. In order to improve the safety rights protection system for Internet finance consumers, deposit protection and investor suitability systems must be adopted to aim at these crucial reasons so as to offer equal protections for Internet finance consumers and impose some newly-added information protection obligations on Internet finance operators.