Abstract: With the increasingly fierce competition and the gradual strength of comsumers 'selfsafeguard ,it will be more important for managers to act morally.However ,there exists frequent nonmoral action of enterprises managers in society,which seriously impairs the basis of the constant development of enterprises.So the paper first tries to demonstrate the greatly theoretical and realistic significance on moral action of enterprise managers.Then ,itlearly points out that there exists relatively serious nonmoral...