Abstract: Under the rural revitalization strategy, short videos about beautiful rural life with a rural narrative theme are going viral and showing vitality. Short videos of a rural Internet celebrity on Tik-tok platform, Mai Xiaodeng, construct a new family interaction and female image as a distinct theme. It takes beautiful labor and beautiful life as narrative main line, and directly reflects the value and function as presenting the countryside in multiple dimensions, spreading the image of new countryside, new farmers and new agriculture, attracting flow to help farmers. In the new era, to leverage the role of short videos and other We-Media in promoting rural revitalization, it is necessary to enrich short video narrative contents, promote short video cultural performance and scene narrative innovation; to promote technology empowerment, knowledge empowerment and organization empowerment, and enhance farmers' media literacy; and to promote the empowerment of Internet infrastructure, top-level policies and industrial chains, and link short video narratives with rural vitalization.