Abstract: Headline is the eye of news. In the information age, the competition among different media is largely determined by that of news headlines. A good headline will help the news stand out from the enormous amount of information. However, news with ordinary or boring headlines will make itself sink in the sea of information. The use of the rhetorical figures in the news headline is an important means to make it vivid and concise. Knowledge reserve and the ability to learn and apply flexibly are the basis on which the news editors could use the rhetorical figures proficiently.