Abstract: Under the background of overwhelming Nationwide Fitness Program, Chinese traditional sports events have made great contributions to enrich the categories of sports events, expanding the team of mass sports and promote national unity. Traditional sports events contain abundant cultural contents. Developing traditional sports events could demonstrate the unique significance of traditional sports culture in politics, society, economics and entertainment. However, the current promotion of Chinese traditional sports events actually faces some difficulties and challenges. For example, it is still unfamiliar to the public, lacks fund support as well as theoretical foundation, etc. Thus, it is of great importance to make most of the media to advertise and promote it, increase capital investment and policy support, make improvements and innovations to these traditional sports events, dig out the cultural significance of these traditional sports events, and most importantly improve the potential of education and research in schools.