Abstract: As a new thinking way, Internet thinking can be an effective guidance in the establishment of City Image Identity System (CSI model) . Nowadays, with the problems of unclear city image, unsound government function and unhealthy city culture Xinyang city meets in its image shaping, Internet thinking is also an efficient way to put forward countermeasures and suggestions to improve and create the city image from the perspectives of public praise, the users and the products. Hence, the urban planning system will be built from disorderly to orderly, and the city image with core competitiveness and wide recognition will be achieved.