地市级电视台农业栏目的叙事策略与品牌建设——以信阳电视台《淮上行》栏目为例
The Narrative Strategy and Brand Construction of Agriculture TV Program in the Prefecture-level City
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摘要: 地市级电视台是以本市区和下辖农村地区观众为服务对象,满足特定区域受众的地方电视台。与中央电视台和省级电视台相比,地市级电视台在规模、实力和覆盖区域上都有较大的差距,但地市级电视台的农业节目与本地农村观众更加贴近,更容易做精做细。办好农业电视栏目,既是党和政府赋予的任务,也是电视观众的迫切需要。本文以信阳电视台《淮上行》栏目为例,分析目前地市级农业电视栏目在叙事策略上和品牌建设上取得的经验与存在的不足,并提出合理化建议和意见。Abstract: The TV station in the prefecture-level city is a special one which is set to serve the local residents,including citizens and peasants in the precinct of the prefecture-level city.Comparing with CCTV or provincial level satellite television,the TV station in the prefecture-level city is confronted with many limitations such as the scale,efficiency and the area its signal can coverd,however,as a local TV station,the agriculture TV programs in the TV station of the prefecture-level city are more f...
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