Abstract: The theory of self presentation is originated from the west.Its application and development in China should be commensurate with the Chinese culture which absorbed its nutrition from the rich resources of Confucian culture.This article will take Xunzi’s self cultivation theory as a case.It will analyze Xunzi’s understanding of the role of "ritual",and the ways of cultivating virtue.And finally,it will point out the possible ways of practicing the Confucian philosophy unto the society in order to...