试论目前报纸提高市场竞争力的三大发展方向

Three Trends in the Development of Newspaper s Competitive Market

  • 摘要: 报业竞争的激烈化,促使报纸在打造特色上下力气。从追求独家新闻报道到新闻的深度报道,各家报纸首先将着力点放在新闻上,报纸对于新闻素材的深度挖掘,一定程度地弥补了纸媒时效性相对滞后的不足;新闻评论是报纸追求个性化发展的又一记重拳,在重大事件的新闻大战中,新闻言论是否独到精彩,成为报纸比拼实力的又一考量点;各种类型的专刊取代文艺副刊在市场走俏,成为报纸招徕读者的又一看点,相较于文艺副刊,这些专刊更加娱乐化,更具市井气息,更像是文化快餐。

     

    Abstract: Severe competition forces newspapers to make every effort enhancing their characteristics to impress readers.First of all,newspapers are struggling to attract readers by more interesting stories including exclusive stories,depth report which,to some extent,makes up to the relative unfreshness of newspaper stories.Comment is another most effective way to show their characteristics during the whole development of newspapers.Unique and wonderful comments on great news event make an important selling point in n...

     

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