Abstract: Deixis euphemisms are formed with semantic distortion of deixis.The mecaninism of personal deixis euphemism is to widen or narrow psychological distance(PD) from the interpreter of the information given in communication: to widen PD to show respect and avoid being offensive when the information interpreter is consider as an outsider of the organizer s psychological territory(PT);to narrow PD to be cordial and friendly when the information interpreter is regarded as a member of the information organizer s PT...