Abstract: The paper mainly explores three metaphors on three crucial ideas "political proposition","emotion of kind to mass" and "individual moral" in "Mencius" theoretically based on the conceptual metaphor theory by G.Lakoff and M.Johnson.Meanwhile,the authors also discuss the philosophical implications,resemblances between a source domain and a target domain,and the cognitive mechanism of the conceptual metaphors,proving the universality of cognitive conceptual metaphor in concept construal supported by Chinese cl...