- 收稿日期: 1900-01-01
On the rhetorical devices used in advertising English from the stylistic perspective
- Received Date: 1900-01-01
Abstract: English Advertisements has many special features and characteristics and has formed its own style——advertising style. Those rhetorical devices used in advertisements of enterprises such as trope or transferring meaning, personification, pun and allusion, repetition and parallelism, rhyme, especially alliteration and rhythm offer enjoyment in aesthetics. These devices not only make the language used in English advertisements more vivid and attractive to all its readers ——customers , but also make these adver...