Abstract: Society is a communicative relationship shaped on the basis of certain interests,and the society needs managing.During the social management,besides the obliged ones,there are also non-obliged measures,such as the ethical moral,which is a special mode for social management with the features of directions, non-obligations,empathizing,and gradualness.The ethical moral,mainly depending on the public voice and the moral model,takes effect on the personal thoughts,actions and relations so as to maintain a certai...