英语广告的修辞特点
The rhetorical features of English advertisements
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摘要: 本文从修辞学的角度,对英语广告进行理论探讨。论述了修辞在英语广告中的应用、作用及表现特征,并对各种修辞法及范例加以分析论述。Abstract: This paper examines English advertisements in terms of rhetoric theory.It deals with the rhetorical figures of speech used in advertisements,their functions and characteristics though examples.
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