Abstract: medias effect on the acceptor just begins with their attraction of the acceptors attention. Acceptors attention is an important psychological resource during promulgation activities. In fury market competitions between media, to effectively develop and utilize this kind of resource is the only way to seize the key for success. According to prearranged goals and will effort, attention can be divided into: involuntary attention, voluntary attention, and post voluntary attention. Through careful arrangement, s...