Abstract: Our cultural industry has been developed rapidly from the 1980s, but ours still belongs to the weak industry compared with the developed countries, such as Europe,the USA and Japan,etc. After China's entering into the WTO the foreign cultural products will flow into China's market in a great quantity according to the WTO principles and this will shock our cultural industry violently.In view of this situation, if we want to make our cultural industry get success in the competition, we mus...