论企业国际化经营中的文化整合
On the cultural integration of multinational enterprises
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摘要: 随着世界经济一体化步伐加快 ,国际化经营成为企业生存发展的必然选择。本文针对国际化经营中的文化困惑 ,提出企业文化的概念 ,指出不同文化的交流与理解是文化整合的关键 ,形成聚合文化是文化整合的最终目的Abstract: With the development of economic globalization, international operation becomes the inevitable choice for the survival and expansion of enterprises. In view of the cultural confusion, this paper puts up the concept of enterprise culture, pointing out that communication and understanding is the key to cultural integration, and polymerized culture is the ultimate goal of cultural integration.
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