Abstract: the buyer's market has prodced a great pressure upon enterprises of china since the last decade of the 20th century.As a result, utility rate of enterprises' prodnctive force is low ,prices of products fall down and down and the speed of enterprise splitting grows The result of a rational analysis shows that buyer's market in china is at a low level and the efficient supply is not sufficient while inefficient onis the surplus with a pluralistic consuming structure.To find more chances enterprises should mae...