大众传媒与受众社会化

On mass media and viewee

  • 摘要: 大众传媒是职业传播者搜集、制作并借助媒介传递信息,并 对受 众施加影响的一个过程。它是受众社会化的重要媒介,人们可以通过其获得信息、知识和技 能,学习社会规范和扮演社会角色,从而促进个人社会化的发展。但大众传媒的商业化倾向 及其派生的"离间效应"对受众社会化也有许多负面影响。

     

    Abstract: Abstralt: Mass media means collecting, producing and sending information by the use of media, which are made by the professional transmitters. It is a very important media for the viewee's socialization, People can get information、knowledge and skills through mass media. People can learn from Social rules and also they can to play the part of social roles. Thus, these can make individual socialization develop. But the tendency of commercialization of mass media and the derivative w ord"sow dissension"h...

     

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