Abstract: Henan province's rural consumption market have many problems,for example,consumption market is incomplete,consumption structure monotonous,consumption behavior not rational,consumption level low and unblanced.Many causes result in consumption lackage,such as,increment of peasant's income is slow,countryside's infrastructure weak,peasant's burden heavy,rural consumption circumstance not optimal,effective supply of product suitable to countryside insufficient.Hereforce ,strategy includes:lead peasant to esta...