动漫艺术运用于中国茶文化传播的路径研究

Research on the Application of Animation Art to the Cultural Dissemination of Chinese Tea

  • 摘要: 中国茶文化融哲学思想、伦理规范、审美情趣与礼仪习俗于一体,是中华民族在数千年种茶、制茶、饮茶实践中形成的独特生活方式与精神体验。动漫艺术凭借动态视觉表现力、角色塑造力及多模态叙事优势,能够有效突破代际传承壁垒,实现茶文化哲学智慧、伦理规范的生动转译,提升茶文化传承与传播效果。利用动漫艺术构建标准化视觉解决方案、设计茶旅文创新经济模式、创建茶文化动漫艺术传播矩阵是当前提升公众对中国茶文化认同,助推茶文化广泛传播的有效路径。

     

    Abstract: Chinese tea culture integrates philosophical thought, ethical principles, aesthetic sensibilities, and ceremonial traditions into a cohesive whole. It represents a unique lifestyle and spiritual experience cultivated by the Chinese nation through millennia of tea planting, processing, and consumption practices. Leveraging its strengths in dynamic visual expression, character portrayal, and multimodal storytelling, animation art effectively transcends barriers to intergenerational transmission. It vividly translates the philosophical wisdom and ethical norms of tea culture, enhancing its preservation and dissemination. Utilizing animation art to establish standardized visual solutions, design innovative economic models for tea-tourism-cultural integration, and create a comprehensive dissemination matrix for tea culture animation are currently effective pathways to elevate public identification with Chinese tea culture and promote its widespread propagation.

     

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