Abstract: In the background of rural hollowing out and aging population, the "urban return" groups are expected to become the supporting force to promote rural revitalization. Taking the overall goal of rural revitalization as the foothold, based on the analysis of the connotation and main characteristics of the "urban return" group, the article holds that the "urban return" group is conducive to promoting industrial revitalization and promoting industrial prosperity; Promote the revitalization of talents and realize a rich life; Promote cultural revitalization and create a civilized rural style; Promote ecological revitalization and create an ecologically livable place; Promote organizational revitalization and achieve effective governance. From the perspective of government support and technology empowerment, this paper puts forward the realization path of "urban return" group to promote the revitalization of rural industry, talents, culture, ecology and organization.