“中原书风”文化品牌的形成、价值与传播路径

“Zhongyuan Calligraphy Style” Cultural Brand: Formation, Value and Dissemination Paths

  • 摘要: 中原书法是中国文化与艺术的宝藏。殷墟的甲骨文被认为是中国最早成系统的汉字,可以说,中原是汉字的发源地;中原流传下来的大量著名碑帖与大量彪炳历史的书法家,使得中原成为中国古代书法资源最为丰富的地域之一;古代中原书法不但记录了中华文明的演进历程,而且以其强烈的艺术风格,成为中原文化的一个品牌。自20世纪80年代以来,中原规模宏大的书家群体,致力于对古代中原书法文化的挖掘与传承,形成了风靡国内外的书法风潮——中原书风,它对当代中国书法的繁荣与发展产生了巨大影响。中华民族的优秀传统文化需要广泛和深入地传播,以彰显其巨大力量。在新的文化传播媒介不断出现的今天,书斋式的书法艺术传统传播方式受到了严重冲击,自媒体等新的传播媒介已经成为大众化的书法交流与传播的重要途径,为了进一步扩大“中原书风”这一文化品牌的影响力,需要探索更多、更新、更能为大众接受的传播途径。

     

    Abstract: Zhongyuan Calligraphy stands as a cherished treasure within the realm of Chinese culture and art. The oracle bone inscriptions discovered at Yinxu are recognized as the earliest systematic Chinese characters, marking the Central Plains as the cradle of Chinese writing. This region has inherited a wealth of renowned stele inscriptions and produced numerous esteemed calligraphers, establishing it as one of the most resource-rich areas for ancient Chinese calligraphy. Beyond chronicling the evolution of Chinese civilization, ancient Zhongyuan Calligraphy, with its robust artistic flair, has come to embody the cultural identity of the Central Plains. In contemporary times, particularly from the 1980s onwards, a significant cohort of calligraphers in the Central Plains has dedicated themselves to unearthing and perpetuating the ancient calligraphic traditions of the region. This endeavor has culminated in the formation of the Zhongyuan Calligraphy Style, a fashionable trend both domestically and internationally, exerting a profound influence on the prosperity and advancement of modern Chinese Calligraphy. The exceptional culture of the Chinese nation necessitates widespread and profound dissemination to reveal its immense power. With the continuous emergence of novel cultural communication media, the traditional studio-style communication of calligraphy art has faced considerable disruption. New media platforms, such as self-media, have emerged as crucial avenues for mass communication and the spread of calligraphy. To further amplify the reach of the "Zhongyuan Calligraphy Style" cultural brand, it is imperative to explore innovative, novel, and publicly embracing communication channels.

     

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