Abstract:
The digital economy is an important manifestation of a country's comprehensive strength in the digital age and an important engine for building a modern economic system. The article examines the moral connotation and moral boundaries of the digital economy based on the theoretical frameworks of moral sociology and economic anthropology. Research suggests that the moral connotation of the digital economy needs to be integrated with Western theories and local concepts, and can be divided into survival morality, relational morality, and symbolic morality. The current development practice of the digital economy involves both the integration of traditional ethics and the removal of traditional ethics in terms of survival, relationship, and symbolic dimensions. The development of human society ultimately seeks a moral life, which requires the development of the digital economy in practice based on ethical spirit.