Abstract: In the Han Dynasty, ZHANG Qian's historical narrative is found in early official historical texts, such as The Historical Records describing him as the “Bo Wang Marquis”who “upheld the principles of the Han dynasty without wavering”, and in The History of Han Dynasty portraying him as the envoy who “upheld the principles, completed achievements in the vast land of the Western Region”. ZHANG Qian’s image is not only shaped by the historical accounts but also by various literary works over the ages. The shaping involves associative thinking, blending with historical writing, literary legends, religious dissemination, and cultural attributions. This has resulted in a multifaceted reconstructed image that includes elements of plant introducer, immortal figures, and many other amalgamated representations. People infused their unique life experiences into the image of ZHANG Qian, writing their own versions of history in different forms, creating diverse new texts and images with significant cognitive value. The core understanding and image reception of ZHANG Qian’s achievements revolve around his “pioneering” efforts in the Western Regions and the establishment of the Silk Road. As an exemplary figure embodying the spirit of the Chinese nation and a pioneer in cultural exchange, ZHANG Qian's story is an endless tale of fascinating narratives in both domestic and international cultural communication.