新时代大别山红色动画传播路径研究

Research on the Creation and Communication Strategy of Red Animation in the Dabie Mountains in the New Era

  • 摘要: 红色动画作为动漫产业的重要分支,近年来在国家的大力推动下呈现有规模、有品质地崛起局面,数量快速增长、题材丰富多样、创作表达方式不断成熟。然而,实事求是地讲,当前红色主题动画创作与传播仍属小众化,尤其以展现大别山红色主题的动画作品创作与传播发展较为滞后,如传播观念落后、方式单一等。因此,在探讨红色动画创作与传播现状的基础上,立足大别山区域红色文化资源,突破红色动画传播的刻板印象,发挥动画短片传播优势、建构多方力量助推的传播机制,成为新时代大别山红色动画传播的创新路径。这些措施将有助于推动红色动画的良性发展,助推大别山文化产业的繁荣和经济的发展。

     

    Abstract: Red-themed animation, as an important branch of the anime industry, has witnessed substantial growth and improvement in recent years, thanks to robust support from the government. The number of red-themed animations has been rapidly increasing, offering a diverse range of themes and maturing creative expression. However, to be realistic, the current state of red-themed animation creation remains niche, particularly in the development of animations centered around the revolutionary history of the Dabie Mountains. There is a lag in the development of such animations, characterized by outdated dissemination concepts and a limited range of approaches. Therefore, while exploring the current status and challenges of red-themed animation creation and dissemination, we intend to focus on the rich red culture of the Dabie Mountains region. We aim to break free from the stereotypes associated with red-themed animation and establish mechanisms that harness the advantages of animated short films and enlist the support of various stakeholders. This approach serves as an innovative path for the dissemination of red-themed animation in the new era. These measures will contribute to the healthy development of red-themed animation creation, promote the prosperity of the Dabie Mountains cultural industry, and stimulate economic growth.

     

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