Abstract: Cultural revitalization, showing the value direction of rural development, is the key of rural revitalization. In the new era, rural cultural construction continuously adheres to the people-centered principle, and the laws of rural social development to promote the fine traditional, revolutionary and advanced Chinese culture, and great progresses in rural cultural construction have been achieved in a remarkable way. In the new stage of development, there are various constraints and difficulties in promoting the revitalization of rural culture, such as weak inheritance of excellent traditional culture, unbalanced development of urban and rural culture, neglect of the construction of culture ruled by law, and lack of cultural management, etc. To explore the strategy of rural cultural revitalization and optimize the practice and realization path, we should focus on the overall building of a strong cultural country, and give full play to the main role of farmers. Furthermore, we need to practice the socialist core values and consolidate the cultural leadership. We need to pay attention to basic, prerequisite and concrete problems and eliminate alienation in the cultural field. We need to protect and inherit excellent rural culture and forge great talents team, playing the role of rural virtuous. We need to strengthen rural ideological and moral and rural civilization construction and reshape public cultural space and so on, going through the path of rural cultural development with Chinese characteristics.