Abstract: As an important resource in the information age, big data is of new value to the modernization of ideological and political education. Big data technology can be applied to quantitative dynamic analysis of the educatee's thoughts and behaviors with the combination of group and individual portrait, and can be used for enhancing the two-way interaction and timely warning in ideological and political education course with the integration of real-time and steady-state information. In the new era, it is necessary to rationally examine the dialectical relationship between “change” and “no change”, “popularity” and “non-popularity”, and “advantages” and “disadvantages” before exploring the innovative development of big data-driven ideological and political education. Based on the current integration of big data and ideological and political education, four practical promotion strategies are given from the perspectives of changes of concept, technology, management and culture.