Abstract: Zygmunt Bauman critically examines the living conditions of the people in the bottom class in the capitalist consumer society and has gained a sight into a new type of group bred by the society, which is called the new poor, that is, the people who are unable to consume due to the development of productivity, being called disabled consumers for short. In Bauman's view, the new poor are not only unable get out of the predicament of survival in the consumer society, but also face a new type of potential population extinction. Based on this, he hopes that ethics can help the new poor get out of the predicament of survival, achieve self-liberation, and regain his or her real self. Zygmunt Bauman's theory of "the new poor" deepens people's cognition and criticism of the capitalist consumer society, which is extremely profound and inspiring. However, people need to take a cautious attitude towards Bauman's theory of "the new poor" because of the theory's own limitations. People should strive to deepen the overall understanding of this theory.