Abstract: Rural revitalization, as an important development strategy of the Party and the country at present and for a long time to come, is based on a series of basic values of rural cognition and recognition. It has many important values, such as the value of rural agricultural industry, the value of regulating and maintaining the relationship between urban and rural areas, the value of farmers as the main body, the value of cultural heritage and tourism and leisure, the ecological value, the market value, etc. These values can be favorable conditions for promoting rural revitalization.