Abstract: The relatively backward socioeconomic situation in rural areas is the reason why endogenous development is discussed in the field of rural tourism. The endogenous development system of rural tourism has multi-level dynamic interaction and openness, and through the repeated integration and optimization within the system, the endogenous development system of rural tourism constantly enters into a new development cycle and realizes its self-organization evolution. In this endogenous development process, rural tourism increases farmers' livelihood capital stock by reorganizing human capital, optimizing physical capital, expanding social capital, etc., and the increase in livelihood capital will in turn improves peasants' ability to participate in tourism activities and reduce their risk of loss. The reliance on land and migrant workers enables the local economy to achieve a virtuous circle, ultimately achieving a win-win situation between tourism development and the improvement of peasants' living standards.