Abstract: This research investigates the construction of the current central government's image in publicity of Report on the Work of the Government (2014-2018) and its underlying causes, combining automatic semantic annotation with the Discourse-Historical Approach to Critical Discourse Analysis. It revealed that the central government focuses on the following themes in the report's global communication: reporting previous work, deploying future tasks, emphasizing reform, development and stability, stressing people's well-being, environment and economy; the central government is constructed as an approachable and authoritative in-group actor, manifesting its service-oriented, pragmatic, thrifty and responsible image and its determination of building a law-based and clean government. Such construction is attributed to the political appeal of the report's translation and the ultimate purpose of the global communication of the report. This study fully illustrates that automatic semantic tagged DHA analysis is an effective tool for exploring governmental image.