Abstract: With the rural revitalization strategy formally put forward at the 19th National Congress of CPC, the priority development of agriculture and rural areas in the new development stage has become the focus of the current government work. It is also an important policy link to enable rural culture and cultivate the rural revitalization ability of farmers. As a special part of culture, sports culture has its unique spiritual connotation and can add irreplaceable impetus to rural revitalization. However, there are many restrictive factors in rural areas, such as farmers' ideology, conflicts in agricultural production forms and relative lack of various resources, which still make it difficult to promote sports culture in rural areas. Based on this, this paper puts forward some suggestions, such as strengthening publicity and changing sports cognition, organizing various forms of sports competitions, helping all sectors of society to improve the hardware and software conditions, carrying out some team events with low requirements for facilities, exploring the coordinated development mode of sports and education, and developing sports industry with regional characteristics.