Abstract: The implementation of rural revitalization strategy has promoted the in-depth development of cultural and tourism integration. Due to the different identity cognition, there are some differences in both the development stage and the functional nature, resulting in the contradiction of the integration of culture and tourism, which not only hinders the smooth development of the integration of culture and tourism, but also leads to the destruction of culture and the decline of tourism. Based on this, this paper studies the contradiction of rural cultural and tourism fusion from the perspective of rural revitalization. And based on in-depth analysis of the process and mechanism of cultural and cultural integration, it puts forward four major contradictions of cultural and cultural integration under the perspective of rural revitalization. They are the contradictions in the pursuit of interests, the differences in rules, the characteristics of consumption and the development of cultural tourism differentiation in the integration of culture and tourism. Through the analysis, it is helpful to provide reference for the planning and development of culture and tourism integration, to reasonably solve the contradiction in integration, accelerate and deepen the integration of culture and tourism.