Abstract: The 19th CPC National Congress put forward the implementation of the rural revitalization strategy, and the rural governance mechanism put forward new requirements. Rural governance is an important link in solving the problems of agriculture, rural areas and farmers. How to innovate the system and mechanism of rural governance, continuously improve the state of rural governance and realize effective governance has become an important and urgent task. The existing rural governance is in the midst of multiple dilemmas and structural contradictions of deconstruction-reconstruction, which objectively requires the establishment of a multi-governance paradigm of co-management and co-governance among the government, leading enterprises, farmers and the society. In the countryside with a tradition of "small-scale peasant" economy, the construction of farmers' organization and agricultural cooperation should be strengthened. In the new era, rural cooperatives have become an effective carrier for coordinating the rural "two committees" to participate in co-governance. They have brought about a series of new structural changes in rural governance in the fields of economic development, democracy, cultural identity and public service construction, and contributed to the internal connection and organic combination between cooperatives and rural governance under the new situation. Multiple governance is the core of innovation of grassroots government, activate the rural folk strength, absorbing rural civil organizations to participate in governance, especially in the cooperatives under the action of natural factors of production, revitalize the participation motivation, activate resources for governance, overcome monomer for promoting the development of the rural public utilities. Meanwhile, it still need to ram the underlying logic, improve the management ability, empower realistic constraints such as organization and external resource to study and put forward "multiple work" perfect path, building rural governance innovation mechanism, aimed at the rural governance under the action of the cooperative study provides a new analysis framework and ideas. Under the rural revitalization strategy, "effective governance" can be realized smoothly.