Abstract: Words are power, and communication is influence. XI Jinping's language features are: high-altitude, concise summary, reflecting the big country leader's responsibility and feelings; simple and plain language, with a strong breath of life; vivid and profound, full of appeal; by storytelling to resonate at the same frequency and build consensus. The power of XI's language is reflected in its rapidity, the accuracy of its content, the breadth of its scope and the broad recognition of its effect. The role and significance of XI's language transmission power are as follows: the unique style of discourse has conveyed the mission and responsibility of the new generation of Chinese Communists, united the hearts and minds of the Party, the army and the people; it has spread the Chinese voice and enhanced the world's understanding of China; it has expanded China's influence in the world, and enhanced China's voice in the world development. The inspiration from XI's power of language transmission is to strengthen the study of Marxist theory, firm ideals and beliefs, firm cultural self-confidence and speak with feelings.