Abstract: Visual image is reshaping the concept of urban management and the way of city cognition. Visual design has been involved in the management practice of urban public service system and has become a beneficial supplement to urban management. The emergence of the urban public service visual management benefit from the visual perception of cognitive significance to found as well as the successful practice in visual management in enterprise management, it will be in the form of textual language traditionally there exists and city laws, regulations, policies, instructions and other institutional constraints, through the visual design into composed of graphics, color, text of visual symbol, and a way to manage city. The visual management of urban public service has distinct characteristics, which are mainly reflected in the aspects of strengthening the visualization of service process, paying attention to the humanization of service mode, and improving the intellectualization of service means, etc., depicting a new picture for urban public service activities.