Abstract: The characteristic industry and culture are the soul and life of the characteristic towns. Intellectual property is an endogenous system for building characteristic industries, gaining characteristic culture and promoting the construction of characteristic towns. Intellectual property elements closely related to characteristic towns include geographical indications, patents, trade secrets, copyright, and right of new plant varieties. Intellectual property distribution of characteristic towns should be fused with characteristic industry planning and characteristic culture and tourism IP. It is suggested to establish the work system of guided innovative development and the evaluation mechanism of innovative development as its important content by intellectual property rights of Characteristic Towns, make Characteristic Towns as the highland of regional intellectual property, and support the characteristic and wisdom development of Characteristic Towns with intellectual property.