Abstract: Through studying the driving force and mode of the integration and development of "Internet + manufacturing industry", we can know that in the process of promoting the cross-border integration of "Internet + manufacturing industry", the "cloud, network and end"model of the Internet information infrastructure and the industrial infrastructure model are put forward. This paper analyzes the driving force of the development and application of Internet technology to promote the development and transformation of traditional manufacturing industry and the transformational motive force of Internet technology to the change of social division of labor, and puts forward the development mode of "cloud and end"industry convergence. We can use the power of data to drive the manufacturing industry, analyze and refine the data resources in promoting the development of data products, create new value for traditional products and seize the data wealth in the process of dynamic mechanism. By using the large-scale socialized cooperative thought of "Internet+", this paper tries to find out the dynamic factors of the transformation from the traditional enterprise-centered pattern of production and marketing to the pattern of consumer oriented production and marketing in the manufacturing industry, and the "Internet + manufacturing industry"integration and development model of"intelligent cooperative + active service"is put forward based on the above dynamic factors.