后真相时代下舆论特点及引导策略——以“江歌案”为例

The Character and Guidance Strategy of Public Opinion in the Post-truth Era——Take JIANG Ge's Case for Example

  • 摘要: 近年来后真相时代的新闻事件成为新闻传播学界研究的热点。"后真相"这一概念的重要特征是真相居于次要地位,而情感占据上风,越来越多的热点事件和不良的媒介现象折射出后真相的影子,在2017年引爆舆论场的"江歌案"中呈现出理性讨论让位于情感诉求、舆论失焦以及舆论热点转移速度快等后真相时代的特点。因此,应从新闻专业主义、两个舆论场融合、意见领袖以及公民媒介素养几个角度考量,增强舆论引导力。

     

    Abstract: Post-truth era has become the research hot spot in theoretical field of mass communication. It means the truth is replaced by emotion. More and more hot topics and negative media phenomena reflect the character of Post-truth. Last year, JIANG Ge's case reflected the character of Post-truth era including rationality giving way to sensibility, public opinion being out of focus and the transfer speed being fast. From the points of view including the news professionalism, the convergence of two public fields, opinion leader and the public media literacy,it is urgent to enhance the public opinion guidance.

     

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