Abstract: There is an interactive relationship between rural primary, secondary and tertiary industries integration development and rural e-commerce. Rural e-commerce, as one of the development engines of rural rejuvenation strategy in the new era, can effectively promote the integration of rural primary, secondary and tertiary industries. The integration of primary, secondary and tertiary industries in rural areas will provide broader development opportunities, better hardware and software infrastructure for rural e-commerce. It is necessary to strengthen the construction of software and hardware facilities related to the rural e-commerce, improving the service of rural e-commerce and creating a good atmosphere for rural e-commerce entrepreneurship in the process of the integration and development of the rural primary, secondary and tertiary industries.