The Influence of Others' Comments on the Conformity of College Students' Online News Commentary
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摘要: 采用JAS范式研究网络新闻评论中是否存在信息化从众的现象,探索他人评论正负性占比、他人评论者的权威性、他人评论与新闻材料性质的一致性程度等3个因素对从众行为的影响。结果表明:(1)在正性他人评论条件下,大学生对网络新闻的评论存在从众行为;(2)当正性评论占比达50%及以上时,大学生更容易产生从众行为;(3)在网络新闻评论中,他人评论者的权威性对被试的从众行为没有显著影响;(4)当阅读的新闻材料性质为正性,同时他人评论为负性时,大学生更容易产生从众行为。Abstract: Using the JAS paradigm to study the existence of Informational Conformity in the online news comments, this paper explores the three factors that influence the conformity behavior:the positive and negative proportion of others' comments, the authority of other commentators, and the consistency of the nature of other commentaries and news materials. The results show that:(1) there is a conformity behavior of comments on online news, especially when you see others' positive comments; (2) when positive comments accounted for more than 50%, it is more likely to have a conformity behavior; (3) the authority of other commentators has no effect on the conformity behavior of the subjects; (4) when the material is positive and others' comments are negative, the subjects are more likely to have conformity behavior.
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Keywords:
- online news /
- others' comments /
- informational conformity /
- JAS paradigm
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