A Study on the Countermeasures of Developing Micro Tourism in Traditional Villages of Xinyang

With the development of micro economy, micro tourism has been promoted by young consumers. As a new trend of tourism development, it shows its exuberant vitality. Through investigation and interview, the market demand of micro tourism is analyzed. It is found that micro tourism has great market potential in young people. Traditional villages in Xinyang city have good tourism infrastructure, but there are some problems such as the lack of planning and features, and repeated construction causing bad consequences. Therefore, measures should be taken such as putting forward the scientific planning with village characteristics, the integration of regional tourism resources, strengthening infrastructure construction, the innovation of marketing channels, regulating and encouraging community participation in popular tourist micro tourism products to promote economic transformation of Xinyang traditional villages.