Digital Economy， Enterprise Digital Transformation and New Quality Productivity：Empirical Analysis based on Provincial Panel Data

In the era of digital economy， digital transformation of enterprises is an important way to enhance their competitiveness. This article selects panel data from 30 provinces （municipalities and autonomous regions） in China from 2012 to 2022 to explore the impact of the digital economy on new quality productivity. The research has found that the development of the digital economy can significantly promote the improvement of China’s new quality productivity， and this result still holds true after a series of robustness tests； The digital economy promotes the development of new quality productivity in China by facilitating the digital transformation of enterprises； Heterogeneity analysis shows that the digital economy has a more significant promoting effect on the development of new quality productivity in the eastern region of China.