The Influence of Others' Comments on the Conformity of College Students' Online News Commentary

Using the JAS paradigm to study the existence of Informational Conformity in the online news comments, this paper explores the three factors that influence the conformity behavior:the positive and negative proportion of others' comments, the authority of other commentators, and the consistency of the nature of other commentaries and news materials. The results show that:(1) there is a conformity behavior of comments on online news, especially when you see others' positive comments; (2) when positive comments accounted for more than 50%, it is more likely to have a conformity behavior; (3) the authority of other commentators has no effect on the conformity behavior of the subjects; (4) when the material is positive and others' comments are negative, the subjects are more likely to have conformity behavior.