Abstract: The development of creative products in university libraries can broaden its management and cultural and educational functions, increase its publicity, increase the sense of identity between teachers and students, enhance its status in the school and promote the promotion of reading, but the development of literary creative products in university libraries is relatively weak at present. Starting with the role of product development in university libraries, this paper analyzes the favorable environment for its development, discusses its effective ways and methods, and expounds its practical significance and value as one of the effective ways to solve the product development of university libraries. University libraries can expand the way of developing products by creating unique visual symbols, relying on geographical location and architectural features, setting up brand value, and cultivating professional talents.