Abstract: The cultural generation is actually humanization of nature. The cultural generation internally requests cultural consciousness. The cultural consciousness mainly confronts with the challenges of drainage factors in traditional culture and western cultural nihilism, which are its main challenges in China nowadays. It need us to explore corresponding strategies for dealing with them. On one hand, we should have cultural confidence, and promote creative transformation and innovative development of excellent traditional Chinese culture; on the other hand, we should play a leading role in ideology, implement a cultural project which benefits the people, and avoid the negative influence of cultural nihilism.