English
许秋红, 单纬东. 女性旅游者的旅游行为及营销策略[J]. 《信阳师范学院学报(哲学社会科学版)》, 2001, 21(2): 58-61. DOI: 1003-0964(2001)02-0058-04
引用本文: 许秋红, 单纬东. 女性旅游者的旅游行为及营销策略[J]. 《信阳师范学院学报(哲学社会科学版)》, 2001, 21(2): 58-61. DOI: 1003-0964(2001)02-0058-04
shu
XU Qiu hong, SHAN Wei dong. The female tourists behavior and marketing strategy[J]. The journal of xinyang normal university (philosophy and social science edition), 2001, 21(2): 58-61. DOI: 1003-0964(2001)02-0058-04
Citation: XU Qiu hong, SHAN Wei dong. The female tourists behavior and marketing strategy[J]. The journal of xinyang normal university (philosophy and social science edition), 2001, 21(2): 58-61. DOI: 1003-0964(2001)02-0058-04
shu

女性旅游者的旅游行为及营销策略

The female tourists behavior and marketing strategy

    摘要
  • 摘要: 对女性旅游者的旅游行为的结果分析显示 ,旅游产品和服务的设计可根据女性旅游者的需要 ,采取相应的营销策略 ,以便更好地吸引女性旅游者和提高她们的满意程度

     

    Abstract: The article analyses the tourism behavior of the female tourists and its marketing aim.It states that design of the tourist productions and services should be based on the needs of female tourists and puts forwards the strategies that the tourism companies should adopt in order to absorb more Female tourists and to improve their satisfaction.

     

    • HTML全文
    • 参考文献(0)
    • 相关文章
    • 施引文献
  • 资源附件(0)

/

返回文章
返回