Citation: ZHANG Zhicong, LI Fuhao and YE Yiduo. The Relationship between Business Ethics Sensitivity and Work Performance of Insurance Marketers: the Mediating Effect of Self-Efficacy[J]. The journal of xinyang normal university (philosophy and social science edition), 2019, 39(5): 55-60.   doi: 10.3969/j.issn.1003-0964.2019.05.010 shu

The Relationship between Business Ethics Sensitivity and Work Performance of Insurance Marketers: the Mediating Effect of Self-Efficacy

  • Received Date: 2019-04-18
    Accepted Date: 2019-06-24

    CLC number: B844

  • In order to explore the intrinsic relationship between the business ethics sensitivity of insurance marketers and their work performance, as well as the mediating role of self-efficacy, a questionnaire survey was conducted to investigate 250 foreign employees of three large insurance companies in Xiangyang, Hubei. The results show that:(1) there is a significant positive correlation between the business ethics sensitivity, self-efficacy and job performance of insurance salesman; (2) the ethical sensitivity and self-efficacy of insurance salesman can be significant predictive job performance; (3) The self-efficacy of insurance salesman plays a partial intermediary role between business ethics sensitivity and job performance. Such a conclusion was reached:the ethical sensitivities of insurance salesman can influence job performance by affecting general self-efficacy.
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The Relationship between Business Ethics Sensitivity and Work Performance of Insurance Marketers: the Mediating Effect of Self-Efficacy

  • 1. School of Psychology, Fujian Normal University, Fuzhou 350117, China;
  • 2. School of Psychology, Northwest Normal University, Lanzhou 730070, China

Abstract: In order to explore the intrinsic relationship between the business ethics sensitivity of insurance marketers and their work performance, as well as the mediating role of self-efficacy, a questionnaire survey was conducted to investigate 250 foreign employees of three large insurance companies in Xiangyang, Hubei. The results show that:(1) there is a significant positive correlation between the business ethics sensitivity, self-efficacy and job performance of insurance salesman; (2) the ethical sensitivity and self-efficacy of insurance salesman can be significant predictive job performance; (3) The self-efficacy of insurance salesman plays a partial intermediary role between business ethics sensitivity and job performance. Such a conclusion was reached:the ethical sensitivities of insurance salesman can influence job performance by affecting general self-efficacy.

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